// blog
Thinking in systems.
Writing on operational consulting, product design, and lessons learned from twenty years building things that have to work under pressure.
Consulting
Why Your Tools Work But Your Team Doesn't
The company that bought every tool and still sends critical info in DMs. Signal loss is a structural failure, not an adoption failure.
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Product
Building AI Tools People Actually Trust
Recording changes how people talk. That is not an AI problem, it is a recording problem. Consent-first design minimizes the effect and produces better signal.
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Career
What Game Dev Taught Me About Systems That Break
Game dev is one of the most operationally complex things humans do. The cascade is always the real problem, and the people nobody listens to already know the answer.
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